Articles / Makaleler

Art Based Strategy in Business through an Extraordinary Artist Case: ‘Castle Window Metaphor’ in the Context of Innovation and Legitimacy

ABSTRACT The aim of the paper is to contribute to the comprehensive and holistic understanding of Art & Business researches...
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Entrepreneurial Marketing and Social Value Creation in Turkish Art Industry: An Ambidextrous Perspective

ABSTRACT Purpose – The study seeks to extend the comprehension in entrepreneurial marketing (EM) and social value creation through searching...
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Impact of Entrepreneurship Education on Entrepreneurial Career Perceptions: Evidence from An Emerging Economy

ABSTRACT Entrepreneurship education becomes a great focal point of interest for researchers and national policy makers for stimulating students to...
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Siyasal Pazarlamada Bütünleşik Pazarlama İletişimi ve Siyasi Partilerce Algılanan Toplum: Göstergebilimsel Bir Analiz

ÖZET Pazarlamanın sosyal yönü çerçevesinde çalışmada, toplumla doğrudan ilişki içerisinde olan siyasal partiler ve toplumun geniş bir kesimini yönlendirmeyi hedefleyen...
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Political Parties’ Perception into the Voters and the Appropriateness of Election Campaigns with the General Image of Political Parties: A Semiotic Analysis

ABSTRACT Advertisements have promotional and persuasive roles on social platforms, in addition to their basic role in the presentation of...
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Innovation or Consumption: A Critical Approach and A Qualitative Analysis to Innovative Consumption

ABSTRACT In 19th century, many developments in many areas, such as technological, scientific, economic, social, cultural and political, has occured....
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Economic Development and Entrepreneurship: The Role of Innovative Entrepreneurship on New Value Creation

ABSTRACT Study primarily focused on economic development and entrepreneurship. Based on the Schumpeter’s important contributions, relationship between entrepreneurship and innovation...
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Evolving Family Business and New Value Creation by Entrepreneurial Cognition

ABSTRACT  “Evolving family business and new value creation” is an important issue for the continuity of new value creation. Because...
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The Nexus Between Entrepreneurship Process and Value of Innovation: A Conceptual Model Including Cognitive and Institutional Factors

ABSTRACT The paper introduces a theoretical framework to understand the nexus between entrepreneurship process and innovation. The paper focuses both...
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