Regional Development and Entrepreneurial Marketing Interface: An Exploratory Research on Sustainable Competitive Advantage in the Creative Industries


Regional development and sustainable competitive advantage are the core issues of new economy. As an exploratory research the study also aims to extend the comprehension in entrepreneurship, innovation and regional development through underlining the mediating role of EM in terms of competition.Theoretical approach of the study is based on the competition concept by the two opposite metaphors about to survive: Red Queen Effect and Blue Ocean Strategy. It is endeavoured to search the entrepreneurial marketing in SMEs with in the creative industry rarely searched.