ABSTRACT
In the study, the core research question of Entrepreneurship field is transformmed to “Why do some people but not others recognize and exploit opportunities for society that can create social value?” in terms of social value creation.
The study investigates the entrepreneurship process and social value creation. It seeks to extend the comprehension in both entrepreneurship and social entrepreneurship by exploring the social value creation.
By searching the socially valued art industry, the study aims to compare non-profit and for-profit enterprises in terms of individual and environmental factors. Also by adding the art industry, it is aimed to enlarge the research field of entrepreneurship.